Apiverde Leadership
Ed Johnson
Co-Founder and Co-Chief Executive Officer
Ed Johnson is a Wall Street Veteran who has over 25 years of experience in global finance and investment management. Mr. Johnson spent the majority of his career in various management positions at Salomon Brothers Inc., Merrill Lynch Inc., and Advent Capital Management, LLC.
Over the past 10 years Mr. Johnson has become a successful entrepreneur and has acted as an angel investor, advisor and consultant in numerous start-up companies within agriculture, healthcare technology and real estate. Mr. Johnson has had years of practical hands-on experience navigating the many challenges small companies encounter in their early growth.
Bryce Peterson
Co-Founder and Co-Chief Executive Officer
Bryce Peterson has over 30 years of experience in advertising, marketing, product development and e-commerce in the consumer packaged goods (CPG) and healthcare industries. He has successfully fulfilled various roles for leading national and global brands including Anheuser-Busch, Rolex, and the PGA Tour.
Mr. Peterson has played a key role in launching some of the early brands in the hemp health and beauty space over the past 8 years. While he loves fast pace of a developing and ever-changing market, what drives him is the opportunity to provide relief to millions of people.